Separating or thinking about it? Uncouple by Design is available now →
It's Me By Design

For women ready to meet themselves again

What really matters
(and what doesn’t)
when life changes.

Practical tools and honest guidance to help you find clarity, take your next step and create a life that feels like yours.

Annie Monroe, founder of It’s Me by Design
As featured in
ABC RadioA League of Extraordinary MothersHM MagazineEmpowering Women NetworkHer BusinessBroCodeLife Podcast
Annie Monroe smiling, hands clasped, in a white shirt

You want clarity.
You want a life that
feels like yours.

But right now? It feels like a lot, and you’re not quite sure where to start.

I get it, I’ve been there too.

I’m Annie, founder of It’s Me by Design. I’ve been a businesswoman, a mum to two awesome humans, an expat and a woman navigating separation, along with quite a few other versions of myself.

One thing I’ve learned is that life keeps inviting us to meet ourselves again. Sometimes that invitation comes through a change we never wanted. Sometimes it’s simply the feeling that you’d love something different.

More about Annie →

Your next chapter, by design.

Whether life has changed in a big way, you’re ready to rediscover yourself, or you’d love more financial freedom, It’s Me by Design gives you the tools, support and inspiration to create what’s next, on your terms.

The By Design way

Discover. Reimagine. Create.

Three simple movements sit underneath every pathway, so you always know where you are and what comes next.

01

Discover

Reconnect with who you are now: what you value, what you’ve outgrown and what lights you up.

02

Reimagine

Open up the possibilities. Explore what you’d love, not just what feels expected.

03

Create

Turn it into real steps, with practical tools, so the life you want starts taking shape.

There’s so much more to us than the roles we’ve played.

Maybe life has changed. Maybe you’re simply ready for something more. Either way, this is your invitation to reconnect with who you are, explore what lights you up, and create a life that feels wonderfully yours.

Annie in her garden among pink peonies at golden hour

Fresh ideas and inspiration to brighten your day

Fresh ideas, practical tools and honest stories from Annie, delivered to your inbox every Thursday.

Annie Monroe laughing in a cream jumper