Separating or thinking about it? Uncouple by Design is available now →

Helping women meet themselves againCreate what comes
next by design.

Practical tools and honest guidance to help you find clarity, take your next step and create a life that feels like yours.

Annie Monroe, founder of It’s Me by Design

As featured in

ABC RadioA League of Extraordinary MothersHM MagazineEmpowering Women NetworkHer BusinessBroCodeLife Podcast

Annie Monroe smiling, hands clasped, in a white shirt

You want clarity.
You want a life that
feels like yours.

But right now? It feels like a lot, and you’re not quite sure where to start.

I get it, I’ve been there too.

I’m Annie, founder of It’s Me by Design and a mum of two. Along the way, I’ve also been a businesswoman, an expat and a woman navigating separation, plus quite a few other versions of myself.

One thing I’ve learned is that life keeps inviting us to meet ourselves again. Sometimes that invitation comes through a change we never wanted. Sometimes it’s simply the feeling that you’d love something different.

More about Annie →

Three pathways

Where would you like to begin?

Annie writing in her notebook at a farmhouse desk

Available now

Uncouple by Design

Practical resources and gentle guidance for separation, so you can find clarity, room to think and feel prepared for what’s next.

Explore Uncouple →

Coming soon

Blueprint by Design

Meet yourself again. Explore what makes you, you, and what you’d love next.

Join the waitlist →

Annie smiling on a sunlit terrace overlooking the sea

Future offering

Money Magnet by Design

Your own personal AI team, designed to lighten the everyday load, explore new income ideas and create more room for a life you love.

Your next chapter, by design.

Whether life has changed in a big way, you’re ready to rediscover yourself, or you’d love more financial freedom, It’s Me by Design gives you the tools, support and inspiration to create what’s next, on your terms.

The By Design way

Discover. Reimagine. Create.

Three simple movements sit underneath every pathway, so you always know where you are and what comes next.

Discover

Reconnect with who you are now: what you value, what you’ve outgrown and what lights you up.

Reimagine

Open up the possibilities. Explore what you’d love, not just what feels expected.

Create

Turn it into real steps, with practical tools, so the life you want starts taking shape.

In their words

I can’t tell you how much I needed this. Everything has felt like such a mess, and I’ve been terrified of getting things wrong. For the first time, I feel like I have some idea of what to do next. I know I’ve got a long way to go, but this has made it all feel a little less impossible.

Jessica · Adelaide · two weeks in

After 34 years of marriage, I honestly had no idea where to begin. This helped me slow everything down, understand what needed my attention and feel like I could actually handle what came next.

Pam · Florida

The workbook was the thing for me. I’m a pen-and-paper person and it finally gave the receipts somewhere to go that wasn’t a carrier bag.

Sarah · Bristol

Shared with permission. Some names have been changed to protect privacy.

There’s so much more to us than the roles we’ve played.

Maybe life has taken an unexpected turn. Maybe you’re ready for something different. Or maybe you’re simply wondering what else could be possible.

Wherever you’re starting from, It’s Me by Design helps you find clarity, explore what matters to you now and take meaningful steps towards what comes next.